Agent selection: Our designated Vendor Advocate shortlist and interview the right agents for your property and your situation, not whoever's local or whoever offered first.
Campaign oversight: The Vendor Advocate monitor the agent's performance through the campaign, hold them to the plan, and keep you informed without overwhelming you.
Commission negotiation: The Vendor advocate negotiate commission and marketing fees on your behalf, transparently, with no hidden margins.
Negotiation support: When offers come in, The designated Vendor Advocate sit with you to review them, manage counter-offers, and protect your sale price.
Sales strategy: The Vendor Advocate work with you on pricing, campaign approach, and timing, based on what your property and your circumstances actually need.
End-to-end advocacy: From the day you decide to sell to the day it settles, you have one independent point of contact.

We work only for you. We don't take commission from agents. Our only client is the seller.
Our Vendor Advocate Melbourne. We work with agents across the city and we know which ones suit which properties.
We specialise in hard sales. Divorces, estates, aged care transitions. Anywhere the sale isn't only about the highest price, it's about getting it done well, with dignity.
No lock-in contracts. If we're not the right fit, you're free to walk away.
We assign dedicated Vendor Advocate to each seller. The relationship doesn't get handed off to someone you've never met.
Transparent fees. An upfront fee, then a small percentage of the sale price, or no further fee if the acting agent covers it. No hidden costs.

Having personally bought, sold, renovated and managed investment properties across Australia and the USA, Melissa brings practical, real-world expertise to every client relationship. Her experience spans property acquisitions, renovations, subdivisions, dual-occupancy developments, portfolio management and private sales, giving her a unique understanding of the challenges and opportunities sellers face.
Melissa holds a Certificate IV in Real Estate Practice, qualifications in Business Management, and has completed advanced property and wealth education through DG Institute. As the founder of CASHFLOW USA, she also helped Australian investors establish and grow successful property portfolios in the United States.
What sets Melissa apart is her commitment to providing independent advice, genuine support and unwavering advocacy throughout the selling journey. Her goal is simple: to ensure every client has a trusted expert by their side, helping them make informed decisions, avoid costly mistakes and achieve the best possible outcome for their property sale.